Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD. Content, design and performance are necessary across all devices to ensure usability and satisfaction.
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:
- The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
- Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
- Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, e.g. width of the rendering surface (browser window width or a physical display size).
- Responsive layouts automatically adjust and adapt to any device screen size, whether it is a desktop, a laptop, a tablet, or a mobile phone.
Responsive web design has become more important as the amount of mobile traffic has come to account for more than half of total internet traffic. In 2015, for instance, Google announced Mobilegeddon and started to boost the ratings of mobile-friendly sites if the search was made from a mobile device. Responsive web design is an example of user interface plasticity.
Mobile first, unobtrusive JavaScript, and progressive enhancement:
“Mobile first”, unobtrusive JavaScript, and progressive enhancement are related concepts that predate RWD. Browsers of basic mobile phones do not understand JavaScript or media queries, so a recommended practice is to create a basic web site and enhance it for smart phones and Personal Computers, rather than rely on graceful degradation to make a complex, image-heavy site work on mobile phones.
Progressive enhancement based on browser, device, or feature detection:
Due to the high volume of internet traffic using mobile devices, they can no longer be ignored. In 2014, for the first time more users accessed the internet from their mobile devices than desktop. Where a web site must support basic mobile devices that lack JavaScript, browser (“user agent”) detection (also called “browser sniffing”) and mobile device detection are two ways of deducing if certain HTML and CSS features are supported (as a basis for progressive enhancement)—however, these methods are not completely reliable unless used in conjunction with a device capabilities database.
For more capable mobile phones and PCs, JavaScript frameworks like Modernizr, jQuery, and jQuery Mobile that can directly test browser support for HTML/CSS features (or identify the device or user agent) are popular. Polyfills can be used to add support for features—e.g. to support media queries (required for RWD), and enhance HTML5 support, on Internet Explorer. Feature detection also might not be completely reliable; some may report that a feature is available, when it is either missing or so poorly implemented that it is effectively nonfunctional.
Luke Wroblewski has summarized some of the RWD and mobile design challenges, and created a catalog of multi-device layout patterns. He suggests that, compared with a simple RWD approach, device experience or RESS (responsive web design with server-side components) approaches can provide a user experience that is better optimized for mobile devices. Server-side “dynamic CSS” implementation of stylesheet languages like Sass or Incentivated’s MML can be part of such an approach by accessing a server based API which handles the device (typically mobile handset) differences in conjunction with a device capabilities database in order to improve usability. RESS is more expensive to develop, requiring more than just client-side logic, and so tends to be reserved for organizations with larger budgets. Google recommends responsive design for smartphone websites over other approaches.
Although many publishers are starting to implement responsive designs, one ongoing challenge for RWD is that some banner advertisements and videos are not fluid. However, search advertising and (banner) display advertising support specific device platform targeting and different advertisement size formats for desktop, smartphone, and basic mobile devices. Different landing page URLs can be used for different platforms, or Ajax can be used to display different advertisement variants on a page. CSS tables permit hybrid fixed+fluid layouts.
There are now many ways of validating and testing RWD designs, ranging from mobile site validators and mobile emulators to simultaneous testing tools like Adobe Edge Inspect. The Chrome, Firefox and Safari browsers and the Chrome console offer responsive design viewport resizing tools, as do third parties.
Use cases of RWD will now expand further with increased mobile usage; according to Statista, organic search engine visits in the US coming from mobile devices has hit 51% and are increasing.
The above is a brief about Responsive web design. Watch this space for more updates on the latest trends in Technology.