Typography\u00c2\u00a0is the art and technique of\u00c2\u00a0arranging type\u00c2\u00a0to make\u00c2\u00a0written language\u00c2\u00a0legible,\u00c2\u00a0readable and\u00c2\u00a0appealing\u00c2\u00a0when displayed. The arrangement of type involves selecting\u00c2\u00a0typefaces,\u00c2\u00a0point sizes,\u00c2\u00a0line lengths, line-spacing (leading), and\u00c2\u00a0letter-spacing\u00c2\u00a0(tracking), and adjusting the space between pairs of letters (kerning). The term\u00c2\u00a0typography\u00c2\u00a0is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.\u00c2\u00a0Type design\u00c2\u00a0is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as a decorative device, unrelated to the communication of information.<\/p>\n
Typography is the work of\u00c2\u00a0typesetters\u00c2\u00a0(also known as\u00c2\u00a0compositors), typographers,\u00c2\u00a0graphic designers,\u00c2\u00a0art directors,\u00c2\u00a0manga artists,\u00c2\u00a0comic book artists,\u00c2\u00a0graffiti artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from\u00c2\u00a0clerical workers\u00c2\u00a0and newsletter writers to anyone self-publishing materials. Until the\u00c2\u00a0Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of previously unrelated designers and lay users. As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished. So at a time when scientific techniques can support the proven traditions (e.g., greater legibility with the use of serifs, upper and lower case, contrast, etc.) through understanding the limitations of human vision, typography as often encountered may fail to achieve its principal objective: effective communication.<\/p>\n
There are many facets to the expressive use of typography, and with those come many different techniques to help with visual aid and the graphic design. Spacing and kerning, size-specific spacing, x-height and vertical proportions, character variation, width, weight, and contrast,\u00c2\u00a0are several techniques that are necessary to be taken into consideration when thinking about the appropriateness of specific typefaces or creating them. When placing two or more differing and\/or contrasting fonts together, these techniques come into play for organizational strategies and demanding attractive qualities. For example, if the bulk of a title has a more unfamiliar or unusual font, simpler sans-serif fonts will help complement the title while attracting more attention to the piece as a whole.<\/p>\n
In contemporary use, the practice and study of typography include a broad range, covering all aspects of letter design and application, both mechanical (typesetting,\u00c2\u00a0type design, and typefaces) and manual (handwriting\u00c2\u00a0and\u00c2\u00a0calligraphy). Typographical elements may appear in a wide variety of situations, including:<\/p>\n
Since digitization, typographical uses have spread to a wider range of applications, appearing on\u00c2\u00a0web pages,\u00c2\u00a0LCD\u00c2\u00a0mobile phone\u00c2\u00a0screens, and hand-held\u00c2\u00a0video games.<\/p>\n
Recent research in psychology has studied the effects of typography on human cognition. The research points toward multiple applications such as helping readers remember the content better and strategically use fonts to help dyslexic readers.<\/p>\n
Type may be combined with\u00c2\u00a0negative space\u00c2\u00a0and images, forming relationships and dialog between the words and images for special effects. Display designs are a potent element in\u00c2\u00a0graphic design. Some sign designers exhibit less concern for readability, sacrificing it for an artistic manner. Color and size of type elements may be much more prevalent than in solely text designs. Most display items exploit type at larger sizes, where the details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter.<\/p>\n
The above is a brief about Typography. Watch this space for more updates on the latest trends in Technology.<\/p>\n","protected":false},"excerpt":{"rendered":"
Typography\u00c2\u00a0is the art and technique<\/p>\n","protected":false},"author":1,"featured_media":1486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[182,7,482],"tags":[184,18,483],"class_list":["post-1485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-language","category-techtrends","category-typography","tag-language","tag-technology","tag-typography"],"_links":{"self":[{"href":"https:\/\/blog.amt.in\/index.php\/wp-json\/wp\/v2\/posts\/1485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.amt.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.amt.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.amt.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.amt.in\/index.php\/wp-json\/wp\/v2\/comments?post=1485"}],"version-history":[{"count":1,"href":"https:\/\/blog.amt.in\/index.php\/wp-json\/wp\/v2\/posts\/1485\/revisions"}],"predecessor-version":[{"id":1487,"href":"https:\/\/blog.amt.in\/index.php\/wp-json\/wp\/v2\/posts\/1485\/revisions\/1487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.amt.in\/index.php\/wp-json\/wp\/v2\/media\/1486"}],"wp:attachment":[{"href":"https:\/\/blog.amt.in\/index.php\/wp-json\/wp\/v2\/media?parent=1485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.amt.in\/index.php\/wp-json\/wp\/v2\/categories?post=1485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.amt.in\/index.php\/wp-json\/wp\/v2\/tags?post=1485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}